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Why is sustainable fashion growing and why do we need to consume sustainably?

Sustainable fashion is a movement that aims to reduce the environmental impact of the fashion industry by promoting the production of clothing and accessories in an ethical and responsible manner. This may include the use of sustainable materials such as organic cotton, linen, and recycled fabric, as well as sustainable production practices such as fabric recycling and reducing the use of water and harmful chemicals. In addition, sustainable fashion also promotes the purchase of high-quality garments that can be worn for years and can be repaired instead of being thrown away, thus helping to reduce the environmental impact of end-of-life clothing.
There are many reasons to choose sustainable fashion. First, the fashion industry has a significant impact on the environment, using large amounts of water, energy and harmful chemicals in the production of clothing and accessories. By choosing sustainable fashion, you can help reduce this environmental impact.
Second, sustainable fashion can also be more ethical by ensuring that the workers who produce our clothes are treated fairly and receive fair pay for their work.
Finally, choosing sustainable fashion can help support small businesses and independent designers who work responsibly and sustainably, instead of supporting large companies that often have unethical practices.
In summary, choosing sustainable fashion is a way to protect the environment, ensure social justice, and support the local economy. Often, sustainable fashion can be more expensive than traditionally produced clothing. There are several reasons for this.
First, sustainable materials often cost more than traditional materials. For example, organic cotton is more expensive to grow and harvest than conventional cotton because it requires more time and labor. Similarly, recycled textiles can be more expensive to produce because they require more labor to collect, clean, and transform into new textiles. Second, companies that produce sustainable fashion often have higher costs because they must invest in sustainable technologies and practices, which can be more expensive than traditional practices. Finally, demand for sustainable fashion is often lower than demand for traditional clothing, which means that companies producing sustainable fashion may have fewer economies of scale and thus higher prices.
That said, the price of sustainable fashion is becoming more affordable as demand and the number of companies producing sustainable fashion increases. In addition, many consider the higher price of sustainable fashion to be justified by the long-term benefits to the environment and local communities.
KauriI Store is launching its sales to make sustainable fashion increasingly accessible to all.