Why the name Kauri
The Plant Kauri is among the largest species of tree in the world. We got inspired from this plant because it’s an unique resource which is considered very ecofriendly and long lasting so it is a symbol for care, quality, nature, preservation and reuse.
Today, marks the third year of the Global Recycling Day. On 18 March, numerous initiatives around the world aim to clearly highlight the central role of recycling in resource and climate protection. Discover the story of FREITAG, to know more about Kauri Store brands that use recycled materials in their production.
Once entered the world of sustainable fashion, the material of organic cotton is often heard. Many wonders why it is necessary to underline the adjective “organic”, since cotton is already a fiber of natural origins. Being of natural origins, means to be eco-friendly? Unfortunately, not.